The International Auto parts, Equipment and Services Business Fair (Automec), held in São Paulo, Brazil, is already in its 15th edition, and is the largest business event in the auto parts segment in Latin America, gathering the major aftermarket brands in the São Paulo Expo Center. This year’s fair was celebrated with the attendance record of more than 90 thousand visitors and more than 1,500 exhibiting brands.
Litens Brazil’s first participation in Automec offered the perfect opportunity for Litens to showcase its product portfolio and engage customers in the distribution strategy for the OAD line, as well as demonstrate all our know-how and leadership in the market for products focused on power systems.
“We are thrilled to launch Litens OAD line in South American Aftermarket,” said Bruno Fragoso, VP of Global Sales and Marketing. “Mechanics from all parts of the continent stopped by and recognized Litens as the original part manufacturer. Litens OADTM has been a very successful product in the OE business globally and have proven over a number of years that our OAD is key to achieving a high-performance and robust accessory drive. We have sold over 280 million OADs since the product launched in 2000. OAD expansion in the aftermarket is a key growth pillar for South America and I am hopeful for a similar success in aftermarket.”
Litens is made of many dedicated people, and each action towards excellence contributes to our goal of transforming this highly regarded brand into a top-of-mind enterprise in this new scenario.